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Marketing Analytics: Competitive Analysis and Market Segmentation

Marketing Analytics: Competitive Analysis and Market Segmentation

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.


Introduction to Marketing

Introduction to Marketing

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.


Marketing Analytics: Marketing Measurement Strategy

Marketing Analytics: Marketing Measurement Strategy

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.


Market Segmentation Analysis

Market Segmentation Analysis

Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation.


Marketing Management

Marketing Management

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”


Postgraduate Academic Literacy for Management and Business Students

Postgraduate Academic Literacy for Management and Business Students

Learn to critique, compare and apply academic resources and research


Knowledge Management and Big Data in Business

Knowledge Management and Big Data in Business

The business landscape is changing so rapidly that traditional management, business and computing courses do not meet the needs for the next generation of workers in the business world


International Business Management

International Business Management

Gain management skills and mindset needed for international business success from the world-renowned Thunderbird School of Global Management.


Business Management

Business Management

Master the essentials of managing a successful business


Japanese Business Management

Japanese Business Management

Learn about Japanese business management and start down a path to becoming a global leader.