Marketing Analytics: Competitive Analysis and Market Segmentation
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.
Introduction to Marketing
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.
Marketing Analytics: Marketing Measurement Strategy
Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.
Market Segmentation Analysis
Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation.
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
Postgraduate Academic Literacy for Management and Business Students
Learn to critique, compare and apply academic resources and research
Knowledge Management and Big Data in Business
The business landscape is changing so rapidly that traditional management, business and computing courses do not meet the needs for the next generation of workers in the business world
International Business Management
Gain management skills and mindset needed for international business success from the world-renowned Thunderbird School of Global Management.
Master the essentials of managing a successful business
Japanese Business Management
Learn about Japanese business management and start down a path to becoming a global leader.
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