Develop Professional Restaurant's Business Plan by Using This Template
You can use this professional restaurant business plan template to develop your restaurant's business plan. It will surely help you succeed.
Restaurant Business Plan
[INSERT YOUR BUSINESS NAME].
Strategic Business and Marketing Plan
The information contained in this document is confidential and is to be read only by authorized parties. Please refer to the confidentiality agreement for further details. This business plan is not an offering for securities.
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of or an authorized agent of [Insert the name of your business].
It is acknowledged by the reader that information furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, and may cause serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole written consent of an authorized agent of [Insert the name of your business].
Upon request, this document is to be immediately returned.
Name (typed or printed)
Table of Contents
1.0 Executive Summary
This section is a summary of the information from the pages that follow. Prepare it last, after the business plan has been written. It should not exceed two pages. Headings to use in the Executive Summary (Change to fit your headings):
In this section describe what services you will offer:
[The types of foods and drinks]:
[The benefits to customers include]:
The third section of the business plan will further describe the services offered by the[Insert the name of your business].
The Company was founded by:
General and Assistant Manager
Describe what your general and assistant managers will do:
Describe what your hosts will do:
Describe what your servers will do:
Describe what your cashier will do:
Describe the promoter’s responsibilities:
Describe what your design team will do:
1.6 Expansion Plan
Describe how you plan to expand your business:
2.0 Company and Financing Summary
[Insert the name of your business]. The Company is registered as a [Sole Proprietor, C-Corporation, S-Corporation, LLC, Partnership] in the State of [Your State].
At this time, [Insert the name of your business] requires [$] of debt funds. Below is a breakdown of how these funds will be used:
Type in your ownership percentage [Insert the name of your business].
Explain how you plan to exit the market if your business is successful or not:
In this section of the business plan, you should further describe the products and services that you intend to offer to your customers.
4.0 Strategic and Market Analysis
This section of the analysis will detail the economic climate, the restaurant industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
In this section, give an overview of the current industry.
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
In this section describe how you plan to market or promote [The Name of your restaurant]:
List what do you plan to accomplish:
In this section, you should expand on how you intend to implement your marketing. List publications, online marketing, social media platforms, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spend on marketing.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
List or describe appetizers
List or describe first course(s)
First course item
List or describe main course
Main course item
List or describe side dish(es)
Side dish item
List or describe dessert(s)
List or describe drink(s)
6.0 Organizational Plan and Personnel Summary
This is your organizational hierarchy (example only):
In this section list the amount of money you plan to spend.
In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill-set. For each owner or key employee, you should provide a brief biography in this section as well.
7.0 Financial Plan
The Company has based its proforma financial statements on the following:
[The Name of your restaurant]will have an annual revenue growth rate of:
The Owners will acquire [$] of debt funds to develop the business.
The loan will have a [list the number of years] and interest rate.
State the sensitivity of the [The Name of your restaurant] in comparison to the overall economy.
In this section list where your funding will come from.
In this section list the general assumptions of what you make over the next 3 years and where that money goes.
In this section list the company’s revenues and expenses for the initial startup year and the following 2 years.
In this section list the company’s cash flow. Describe the company’s operating, investing and financing activities.
In this section show a statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.
In this section list where your revenue and expenses balance out (i.e., show where the number of products or services you need to sell to at least cover your costs).