Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation.
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
Learn to critique, compare and apply academic resources and research
The business landscape is changing so rapidly that traditional management, business and computing courses do not meet the needs for the next generation of workers in the business world
Gain management skills and mindset needed for international business success from the world-renowned Thunderbird School of Global Management.
Learn about Japanese business management and start down a path to becoming a global leader.
In today’s world, managerial decisions are increasingly based on data-driven models and analysis using statistical and optimization methods that have dramatically changed the way businesses operate in most domains including service operations, marketing, transportation, and finance.
Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms.
Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making.
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