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479 Products
Market Segmentation Analysis

Market Segmentation Analysis

Conducting market segmentation analysis and committing to a long-term market segmentation strategy is a complex and challenging journey for any organisation.


Marketing Management

Marketing Management

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”


Postgraduate Academic Literacy for Management and Business Students

Postgraduate Academic Literacy for Management and Business Students

Learn to critique, compare and apply academic resources and research


Knowledge Management and Big Data in Business

Knowledge Management and Big Data in Business

The business landscape is changing so rapidly that traditional management, business and computing courses do not meet the needs for the next generation of workers in the business world


International Business Management

International Business Management

Gain management skills and mindset needed for international business success from the world-renowned Thunderbird School of Global Management.


Business Management

Business Management

Master the essentials of managing a successful business


Japanese Business Management

Japanese Business Management

Learn about Japanese business management and start down a path to becoming a global leader.


Data, Models and Decisions in Business Analytics

Data, Models and Decisions in Business Analytics

In today’s world, managerial decisions are increasingly based on data-driven models and analysis using statistical and optimization methods that have dramatically changed the way businesses operate in most domains including service operations, marketing, transportation, and finance.


Business Analytics for Data-Driven Decision Making

Business Analytics for Data-Driven Decision Making

Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms.


Data Analytics for Business

Data Analytics for Business

Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making.